We are very pleased to be sponsoring the extraordinary 7 CONTINENTS project by extreme athlete Norman Bücher. Bücher launched this inspiring initiative a few years ago. Since then, he has been running around the world – almost 20,000 kilometres through 70 countries on all 7 continents. His ultimate goal is to encourage and inspire people to make a positive difference in the world so that future generations can have a future worth living.
“Listen to the voices of our future”
His daughter gave him the initial inspiration. Through his run, Bücher now aims to give children and young people around the world a voice. What are their expectations for the future? What is their biggest dream, and what are scares them? Norman Bücher asks young people a total of seven open questions on his journey. Through talks, workshops or casual conversations, he gathers their opinions and concerns and carries them around the world – right to New York, to the United Nations General Assembly in September 2026.
We are very excited to continue following the journey and the inspiring stories that emerge from it.
Further information about the project, reports on the different stages, and a selection of the collected voices can be found on the 7 CONTINENTS website.
